Sir Martin Sorrell discusses mobile strategy

----- Below is a very interesting article from one of the gurus of the advertising industry

October 29, 2007



THE Sydney-based agency STW Communications Group is being checked out once again as a potential takeover target by the world's second-largest communications business, WPP Group.


WPP's chief executive, Sir Martin Sorrell, who is visiting Australia, said yesterday he would look over STW, which gave a modest outlook when it reported its results for the first half of the financial year in August.



Sir Martin is officially here to launch a mobile advertising strategy, but he told Sky Business News of his interest in the communications company co-founded by John Singleton.


Speaking generally on the global communications industry, Sir Martin attributed his company's recent lacklustre performance on the industry pressures facing western Europe.


Sir Martin also said he was "very puzzled" that operators had not seized the opportunity of mobile phone advertising. "If the operator doesn't do that, Google will steal their clothes.


"An example is China Mobile. China Mobile has 340 million subscribers, and within a year there will be well over 400 million."